SMS Software is an effective tool to send short, instant and personalised text message (SMS) to the target audience. Brand managers like to be in contact with their existing customers and prospects to inform them about new products, features and other value-added offerings for them using SMS marketing

Their main concerns for marketing leaders related to SMS marketing are security of their database, getting a flexible platform to run SMS campaign at a schedule convenient to them, doing the campaign effectively, irrespective of the numbers of messages to be SMS tools sent.  

The critical questions related to SMS marketing, from the perspective of marketing leaders, are as follows:

  • Whether the platform provided by service providers is secure?
  • Is the delivery being carried out using reliable channels?
  • Are the message delivery service levels measurable and is the client data is confidential?
  • Is there enough transparency e.g. online delivery and real time reports? 

SMS Marketing using client application software:

A flexible and high throughput service using client software is the solution to marketing men woes.  Companies such as ValueFirst Messaging Private Limited provide highly effective SMS Service solution to marketing companies, advertising agencies to carry out in-house SMS marketing campaigns. In fact, such companies provide an end-to-end service using its software products for complete marketing activities which can be done on SMS. 

The user is able to devise his own campaign and carry it out without any involvement of the service provider. The client software application products are installed at client premises and campaigns are carried out with clients getting on-line MIS. Delivery reports which are provided by the service provider help the user in cleaning-up his data-base. It is easier to do small campaigns, run contests and advertising agencies can use the platform to carry out simultaneous campaigns for multiple-customers.