Support Your Volunteers.

Help each volunteer set up their fundraising goal. In general, a minimum goal of $1000 per volunteer is an achievable target.

Set up a personalized donation page for each volunteer on behalf of your organization.

Create shareable content your volunteers can use. This includes sample letters, images, videos, and important facts you can use.

Make it easy for volunteers to share information by phone, email, and social media using Tell-A-Friend. Your volunteers will be more successful when the message comes from them personally.

Communicate often with your volunteers. Keep them motivated to raise funds, celebrate, and publicly recognize volunteers for their fundraising achievements in real-time.

NB. Your volunteers can even be local companies like like Sun Valley Skylights, Drain Charmers, Dynamic Land Application which sells both hydraulic hose and crop insurance. It’s important to also include them in your strategies.

Learn From Your Efforts.

How do you win at peer-to-peer fundraising?

Embrace analytics.

Analytics will tell you what’s working about your website, email, video, or copywriting; and what’s missing the mark.

And because data is captured in real-time, you can quickly find out what volunteers like, and improve on it. You can also quickly amend what volunteers don’t like.

In fact, marketers take this a notch higher by creating different web pages and content for the same advertising campaign. They test the different versions on their audience, study the incoming data, and abandon the weaker version. It’s called Split testing.

Just like in digital marketing, analytics can improve your peer-to-peer campaign massively. With good all-in-one fundraising software, you can collect and measure volunteer behavior from the peer-to-peer website, from social media, email, and on your other online properties.

 

You can also complement this with data from volunteer surveys and by listening to what they’re saying about your peer-to-peer campaign on social media.