The industry of Internet marketing services have evolved, diversified and grown tremendously over the past 25 years. While this may be overwhelming and creating a lot Marketing consultant of confusion to the uninitiated, it offers more choices for tailor-made solutions.
The essence for success is to select the most optimal combination of services for a given application or in pursuit of a selected goal.
Whether the object of your web presence is to make money, to be of service to a specific community, or to build a profitable longer-term business, success is Advertising agency dependent on two very crucial factors:
- Traffic – the number of visitors to your web presence
- Conversion – the rate at which you can convert visitors into active participants or paying customers
Let’s first look at traffic. A number of internet marketing services have excellent potential to dramatically increase the volume of traffic to your specific web presence, whether your web presence is in the form of a web site, a blog, social media presence, or any other form or any combination of forms.
A few of the more prominent traffic enabling services are listed below:
- Keyword research
- Article marketing
- Search engine optimization (SEO)
- Pay per click (PPC)
- Blog marketing
- Social media / networking
- Forum participation
However, to select the optimal combination of services requires a thorough understanding of the potential and probable contribution of each service, and the consequential interactive knock-on effects of any combination of services. For example, doing good keyword research work will suggest the right keyword phrases to be incorporated into offsite as well as onsite articles for article marketing, and that will have a positive effect on search engine optimization and search engine rankings, leading to more traffic.
To improve the conversion rate of visitors to your web presence you may select a combination from the following more results-orientated Internet marketing services:
- Sales funnel design
- List building
- E-mail marketing
- Video marketing
- Sales letters
- Process automation
Once again, to tailor make an optimal combination of services it helps to understand the interactions that develop between these services. That understanding may lead to a specific combination of services to be implemented on your behalf by your local offline marketing services business, or you may be interested in equipping yourself with the knowledge and understanding so that you are able to do it yourself.