We cannot just have quality driven sources every time; as digital marketing has several seo misrepresentations. They are termed as myths, but these misconceptions are harming the understanding of digital marketing.

The below mentioned are 14 common misconceptions about Digital marketing and digital marketing advertising:

  1. Digital marketing means social media

Social media is a digital platform, not a digital marketing process. People usually relate digital marketing and advertising to social media. This deviates their idea about what digital marketing is all about.

  • Digital marketing- A broad concept

Digital marketing is a broad concept. It has various elements including social media. But social media is just an important part of digital marketing. Digital Marketing involves everything that uses computers, smart phones, tablets, billboards, radio or television etc. e-mails and mobile websites is its expanded form.

2. Not applicable for small businesses

We see big brands thriving through advertising in Digital platforms with good results. But a misconception by the small businesses that they are not applicable for digital marketing leaves them helpless.

  • Anybody can prefer digital marketing

Digital marketing helps you to communicate with the customers. It doesn’t matter what size your business is, you can still post yourself on social media and can express your product or service. Digital marketing helps them by providing tools to market their business.

3. Digital Marketing is expensive

This happens to various small business operations that they refuse marketing digitally. A belief that it’s an area that consumes much payment than usual business is a misconception.

  • Financial support available

The price tag that displays cost efficiency is something that brings hesitation in small businesses. But in reality, the market is growing each day and every part of it is developing and expanding. Many platforms are built with ranging costs that are affordable and cheaper. Companies like Facebook, Google are nowadays delivering financial support helping out many startups to showcase them.